Grey Worldwide to handle £3m launch of mail-order catalogue

Mail-order company Otto Versand is to launch a clothing catalogue called Pure By Together this year. The company, which also owns the Freemans and Grattan catalogues, has appointed Grey Worldwide to handle the &£3m global launch.

The 32-page Pure by Together catalogue will be distributed in 16 countries, including Germany, the UK and the US from September. Pure By Together is a sub-brand of the Together clothing range and targets women over 35 years old, “who appreciate the tailored look”.

Grey pitched against Code, a roster agency for Otto Versand’s catalogue business.

The agency will be responsible for the design and delivery of the catalogue.

Steve Richards, managing director for Grey Worldwide London says: “We have used a number of style insights that lead to a look and feel for Pure By Together, which elevates the offer off the page. It takes the catalogue from being simply a range to a concept-driven look that meets a real market need.”

Otto Versand, the world’s largest mail-order company, publishes more than 600 catalogues a year through 90 subsidiaries in 20 countries. Based in Hamburg Germany, Otto Versand has grown through acquisitions and in 1999 bought the Freemans catalogue business from Sears. It has also expanded outside mail-order, branching into areas such as travel and computer sales.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here