He’s got to make the breast of it

So what would be your ideal job? Head of the WPP Group? – sorry Sir Martin. Being Microsoft’s chief executive? Or writing bestsellers on a beach in Bali? All of these sound wonderful, but one lucky marketer has had his dream turned into reality.

Account director Matt Tab of ARC – a newly created network of D’Arcy marketing services companies worldwide, with clients including Fiat/Alfa Romeo, P&G and Philips – struck gold when he won the advertising business for Playboygaming.com.

Here is a picture of him, hard at work while at Hugh Hefner’s Playboy mansion. The woman on his arm is Dalene, Playboy Playmate of the Year 2002.

Who said all the fun had gone out of advertising?

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