The power of love… at a stretch

The Diary, as you may know already, is very keen on foreign travel. It is also extremely interested in the different forms of advertising and marketing from around the world.

So here’s an odd take on a specialist product that you can be sure would not gel too well with the ASA, but could go down well with Chris Tarrant on Tarrant on TV.

Created by an unnamed Brazilian agency, this ad for a K-Y jelly equivalent – or sexual lubricant for the uninitiate – kicked up quite a storm when it was rolled out in not normally prudish France.

At first you might think that there is nothing wrong with this beautiful scene, featuring what is obviously an attractive woman watching a romantic sunset.

But look closely. No, closer than that. Can you see something wrong? Ah. Now can you see why the ad received complaints?

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here