Animated Leggsy character

Coca-Cola Great Britain is introducing its animated Leggsy character to its sponsorship break bumpers for ITV1 football programme The Premiership. Coca-Cola has made a series of bumpers featuring the three-legged creature created for advertising during this year’s World Cup. The concept replaces last season’s bumpers depicting footballers and their families. Leggsy makes his debut for The Premiership on Saturday (August 17) during ITV1’s Goal Rush afternoon programme. He features in all Premiership programming, including the Saturday flagship evening programme, the Saturday night highlights programme and Monday night’s Premiership Parliament. The break bumpers were developed by Wieden & Kennedy Amsterdam for the ‘Supersub’ ad, and will show Leggsy enjoying the trappings and fame that come with being a top football player.

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