Animated Leggsy character

Coca-Cola Great Britain is introducing its animated Leggsy character to its sponsorship break bumpers for ITV1 football programme The Premiership. Coca-Cola has made a series of bumpers featuring the three-legged creature created for advertising during this year’s World Cup. The concept replaces last season’s bumpers depicting footballers and their families. Leggsy makes his debut for The Premiership on Saturday (August 17) during ITV1’s Goal Rush afternoon programme. He features in all Premiership programming, including the Saturday flagship evening programme, the Saturday night highlights programme and Monday night’s Premiership Parliament. The break bumpers were developed by Wieden & Kennedy Amsterdam for the ‘Supersub’ ad, and will show Leggsy enjoying the trappings and fame that come with being a top football player.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here