Channel Health to air GPs service

Channel Health is launching a news and training service for GPs and healthcare professionals, which will also enable pharmaceutical companies to communicate information about their brands.

The service, CHi Healthcare Professional Services, will be made available via satellite on a closed network direct to GPs, either in their surgeries or via digital TV in their homes. Healthcare professionals are expected use the service – part-funded by a grant from the European Space Agency – to keep up to date with the latest medical knowledge and to comply with professional training requirements.

Channel Health chairman Simon Lynds says: “Pharmaceutical companies can’t market prescription drugs directly to consumers, therefore there has to be controlled access to their information.

“For pharmaceutical marketers, this service represents a unique opportunity to cost-effectively target GPs with an adaptable medium that can deliver professional, consumer and research objectives.”

Brands will be able to sponsor content or supply their own content to the service for a fee.

Channel Health has already signed up more than 6,000 surgeries to its Channel Health Direct Service, which broadcasts pre-recorded programming on a four-hour loop to patients in waiting rooms.

Channel Health’s other services include a TV channel aimed at consumers on the Sky Digital and NTL platforms and a website. It plans to launch an advertiser-funded magazine to be distributed free to consumers through GPs’ surgeries.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here