Sainsbury’s poaches Coca-Cola marketer

Sainsbury’s has appointed a Coca-Cola marketer to be its new brand guardian, overseeing advertising and the development of own-brand ranges.

Jeremy Schwartz, Coca-Cola innovation director for Europe and Eurasia, takes up his role as brand marketing director in November. He will report to assistant managing director Sara Weller.

The supermarket has been searching for a brand director since it made Andrew Ground health and beauty director in April, a move that was designed to strengthen the store’s non-food offering.

Schwartz, a former L’Oréal UK marketing director, will be responsible for Sainsbury’s overall brand marketing, including advertising, own-label strategy, brand identity and packaging design. In his new role, Schwartz will also have to devise ways of improving customer service and help to support new formats and Sainsbury’s concept store programme.

Weller says: “Schwartz’s extensive experience and, in particular his most recent work as innovation director at Coca-Cola, has ensured he has the neces

sary skills to accelerate the pace of our brand’s development. He will lead many key initiatives, including the development of our own-brand ranges, covering 11,000 lines, and the definition of our brand within non-food.”

Schwartz joined Coca-Cola in 1997 from L’Oréal as a divisional marketing director for North Western Europe and then moved to the same role for Western Europe. Prior to L’Oréal, he worked as group product manager at Kraft Jacobs Suchard.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here