Simply Television adds four channels to range

Simply Television is launching four editorially driven TV channels, including a history channel, to complement its existing range of shopping channels.

The channel developer is due to launch Simply Nature, a wildlife and nature channel on September 2, to be followed by a history channel called Simply Nostalgia on September 9. Another factual channel and an ethnic channel will be launched later in September on the Sky Digital platform.

Content will be supplied through deals with the film library Parthenon Entertainment, which has given content in return for revenue share, and HIT Entertainment.

Simply Television has previously focused on the development of retail-based channels and this move into editorial is part of a plan to develop a range of different types of channels, including channels developed in partnership with brands.

At first, the new editorial channels will carry no advertising, being funded by the home shopping side of the business. But it is the aim of Simply Television’s managing director Henry Scott to sell advertising or sponsorship of content for the channels. He says: “I would like to contract the ad sales function out if I can find the right partner. Otherwise we will do it here.”

Simply Television operates seven channels “free to air” on the Sky Digital platform, including Simply Shopping and Simply Jewellery.

It took over the news and current affairs company Phoenix Television in April with the aim of using its production skills to produce branded channels for mail-order, Internet and bricksand-mortar retailers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here