Troubled Parcelforce hands ad brief to Soup

Parcelforce has appointed Soup to handle its consolidated advertising and direct marketing business, after a six-way pitch. The budget for the account is between £1.5m and £3.5m.

Soup, which was the incumbent on the direct marketing business, pitched against Draft Worldwide London, Joshua, Interfocus, Perspectives Red Cell and Proximity London (MW July 25). Lowe had handled the account, but its contract with Parcelforce ended earlier this year and was not renewed. According to agency sources, Parcelforce is considering a move into TV advertising.

A spokeswoman for Parcelforce’s parent company, Consignia, says the move to a single-agency approach was made in order to save money at the troubled company. Parcelforce is one of Consignia’s biggest loss-makers and is undergoing a restructure, abandoning its standard parcel-delivery service to focus solely on express and time-guaranteed services.

The news comes soon after the regulator, Postcomm, revealed that Consignia had failed to meet the performance standards set by the watchdog and was in breach of its licence. Royal Mail is losing about 500,000 letters a week due to mistakes at sorting offices and poor addressing. Last week, it also emerged that only one person – out of 36,000 in the trial area – had signed up to a scheme whereby Royal Mail charges £14 a week to deliver post before 9am.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here