At least it’s got some poke guys

The analysis on newly launched magazine The Poke (MW August 8) confirmed my long-held belief in the limited imagination within many of the larger publishing agencies. I imagine it will come as no surprise to those independent publishers battling to establish themselves in a market where advertising spends are dominated by a few large media buying monoliths.

Reasons media industry experts offered for the likely failure of the title included:

“I am not too sure about The Poke, though I haven’t seen it. I do not like the name and… [it} seems to have little to inspire advertisers.”

One can only hope that he was quoted out of context.

“It is strange that at a time when revenues are hard to come by for most publishers, The Poke is being launched.”

To condemn the title exclusively on the basis of current economic conditions shows a complete lack of entrepreneurial spirit – but perhaps that is to be expected from individuals within large organisations.

“These titles do not lend themselves to advertisers’ way of working. For instance, their paper quality is not something that will get advertisers excited.”

I suspect that the more cerebral market satirical magazines target might appreciate that there is more to brand’s personality than the quality of paper their ad is printed on. I also believe there are many clients who are innovative enough to treat different media in different ways.

Personally, I would like to wish The Poke the best of luck, and suggest that opinions such as those cited in your article might make great material for the magazine.

Tim Bullen

Red Media

London W1

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here