David Grint, BBC head of marketing for planning, strategy and brand guardianship, has given up the planning aspect of his job to concentrate on other responsibilities.
It has been expected for some time that Grint, who joined the BBC in 1999 from Coca-Cola where he was group brand manager, would either change his role at the corporation or want to move to another senior marketing role elsewhere.
Grint, who has spent the bulk of his time at the BBC working on planning, has a new title as head of brand and consumer marketing strategy.
The precise responsibilities associated with the new role have yet to be finalised, but it is expected that Grint, who has so far reported to head of marketing, strategy and planning Helen Kellie, as well as marketing communications director Andy Duncan, will answer only to Duncan from now on.
The BBC is in the process of recruiting a permanent head of marketing planning. In the meantime, Sonia Dixon, who is understood to have worked at the History Channel, is filling the role on a temporary contract.
Daniella Weir will continue to work on branding, and Bimala Devi on marketing strategy, both reporting to Grint. Julia Mooney will continue to work on marketing planning.