Brandhouse creates new identity for Crisis reflecting hidden homeless

Crisis, the national homelessness charity, has launched a new brand identity and advertising campaign to reflect the organisation’s change in emphasis toward the hidden homeless.

The identity, created by Brandhouse WTS, features a rain-soaked window, with the finger-drawn word “help” and a new strapline, “Fighting for hope for homeless people”.

Crisis chief executive Shaks Ghosh says: “We intend to expose the misery that lives behind closed doors in squats and B&Bs, and show why housing alone will not solve homeless people’s problems.”

Brandhouse WTS chairman Mark Wickens adds: “The old logo [a house] has served the organisation well for many years, but is no longer an accurate reflection of its work.”

A radio and poster advertising campaign by Atlas Advertising, which breaks on September 9, will also focus on the issue of homeless people being hidden from public view. Media has been bought by Equinox Communications.

Last year, TBWA/London created a poster campaign for the charity free of charge that was overseen by Trevor Beattie (MW November 22).

According to the latest government figures, there are about 400,000 single hidden homeless people nationwide. Each night about 530 people sleep rough and over half of those people do so in London.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here