ITV bosses plan joint tour of media agencies

ITV marketing and commercial director Jim Hytner, director of programmes David Liddiment, and chief scheduler David Bergg are to join up with Carlton and Granada sales house chiefs in a tour of the top media agencies and key advertisers to push ITV as a brand, as well as to promote the autumn schedule.

The move, which ITV insiders say is the first time that representatives from both sales houses have joined a team from network centre, comes as Channel 4, the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA) have lashed out at newspaper reports that Granada and Carlton Communications are to work closer together by pooling back office functions.

However, numerous insiders at ITV and its two main shareholders have played down these reports, saying that Carlton and Granada were aware that legislation prevented a merger of the two companies.

A statement issued by ISBA says: “There are concerns that closer working ties between Carlton and Granada could represent an attempt to ‘merge by stealth’ and that the pooling of operations could lead to information sharing between Carlton and Granada about their advertisers.”

A spokesman for Channel 4 says: “It highlights the need for vigilant regulation to prevent any back-door merger.”

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here