Corgi appoints marketing chief

Toy maker Corgi has appointed Lisa Thompson as marketing director following the departure of Angus McLeod earlier this year (MW May 16).

Thompson has been marketing manager at Corgi for four years, during which time she was responsible for organising third-party tie-ups with companies such as Weetabix and the Royal Mail. Before joining Corgi, Thompson worked at sales promotion agency The Marketing Store for two years. She has also worked at magazine publisher EMAP Pursuit (now EMAP Active) and spent four years at Weetabix.

In her new role, Thompson will be responsible for product management, development and licensing. She will retain her responsibilities for third-party deals.

McLeod left the company in May, following the expiry of his two-year tie-in period following Hong Kong-based Zindart’s acquisition of Corgi in 1999. Managing director Chris Guest took on some of his marketing responsibilities.

Corgi specialises in die-cast collectibles and is best-known for its James Bond model car line. The company recently added to its range with a model of the Aston Martin Vanquish, as featured in the latest James Bond film, Die Another Day.