Creative directors

Creative directors are often seen as power-crazed tyrants who make strange requests and indulge their own decadent whims, but Simon Scott, artistic chief at The Union, seems to have taken the image to its Caligulan conclusion. Given a brief to produce outdoor work to promote a ‘Romans in Britain’ exhibition for the Royal Armouries in Leeds, the agency began auditioning for the important role of Emperor. Ultimately, though, no visage on offer could out-Caesar the creative director himself and, after persuading the client he was the right man, Scott got to don the toga and laurel wreath. The rest of his team are beginning to worry about being thrown to the lions if they don’t crack those all-important last-minute briefs overnight.