MyTravel starts £6m ad trawl
MyTravel’s retail division, formerly Going Places, is searching for an agency to handle its &£6m advertising business.
The incumbent on the MyTravel Retail account was Clear Marketing. The agency’s contract ran out in July and has not been renewed, although Clear devised the tactical “Book for nothing” press work for MyTravel last month.
Clear Marketing created the &£6m television campaign, fronted by TV’s Royle Family star Ricky Tomlinson, which ran from December 2001 to February this year and carried the strapline “Deals to really get you going”. The new agency’s first brief will be to create an advertising campaign to run after the Christmas holidays.
The retail division is undergoing a rolling rebranding from Going Places to MyTravel, as part of the consolidation of the former Airtours group under the MyTravel banner. Duckworth Finn Grubb Waters has worked on the introduction of the MyTravel brand.
MyTravel Retail marketing and commercial director Tim Marsden will be overseeing the review. He joined the company from Norweb Energi, where he was marketing director, in May last year. He was previously general manager of marketing at Co-operative Retail Society (MW May 10, 2001).
MyTravel’s tour operator arm Airtours Holidays has been embroiled in a spat with rival tour operators after running comparative pricing advertising created by Connectpoint (MW July 11). The initiative has seen rivals such as TUI UK remove Airtours Holiday brochures from their retail chains.
