Ex-Walkers chief lands HBOS top job

Halifax Bank of Scotland (HBOS) has handed its top marketing post to head of retail brand marketing James Boulton, following the promotion of Philip Hanson, who has been put in charge of mortgages and secured lending. Boulton will be head of marketing and customer relationship management across the HBOS group.

Boulton is a former marketing director of PepsiCo-owned Walkers Crisps. He oversaw the crisp brand’s Gary Lineker advertising campaign, created by Abbott Mead Vickers.BDDO. Before joining Walkers, he worked at Unilever.

He left Walkers over two years ago to join the Halifax as head of marketing communications, prior to the merger with the Bank of Scotland last year.

The bulk of HBOS’s advertising business is handled by Delaney Lund Knox Warren, which created the high-profile Halifax ads featuring the company’s own employees.

A spokeswoman for the company says no replacement has been found for Boulton, but the company will seek to recruit someone soon.

Hanson, who has held HBOS’s top marketing post since the merger, replaces Paul Duffin, who is leaving the bank for personal reasons.

Boulton was unavailable for comment as Marketing Week went to press.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here