KMI poaches Coty director to fill new sales and marketing position

KMI, owner of the King of Shaves brand and the skinand haircare brands of Ted Baker and Speedo, has appointed Coty marketing director Quentin Higham to be its first sales and marketing director.

A KMI spokesman says the company created the position of sales and marketing director to oversee the strategic development of its expanding business.

Coty appointed Higham last year as marketing director of Coty Export, responsible for exports to Europe, the Middle East and the Nordic countries.

Higham joined Coty from Swatch Group, where he was Swatch brand director (MW June 7, 2001), prior to which he was UK and Ireland marketing director at cosmetics company Revlon. He joined Swatch in June 1999.

Higham will be responsible for KMI’s premium mass brands, such as King of Shaves and Fish Unisexy. KMI was set up by entrepreneur Will King.

Early this year, King of Shaves announced the launch of a shaving gel aimed at spotty teenagers, called AlphaGel ASC2 (MW April 18).

Higham will also be responsible for the recently launched Speedo Protek range. In May, the swimwear brand, owned by Pentland, lent its name to the range of toiletries, developed in association with KMI.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here