Discontent that breeds coverage

We were delighted to read the story in your diary section about Entire’s recent survey of 1,300 e-mail users and their attitudes to e-marketing (MW August 15) – especially as it so perfectly highlighted the conclusions of the research.

Londoners – such as the Marketing Week editorial team – are particularly besieged by unwanted e-mails and recipients are often – as your discriminating journalists prove – frequently annoyed by them. Since many people have multiple e-mail addresses, knowing which one to target can be a challenge. Even if you do get it right, messages from unknown companies will have a fair chance of being binned before being read.

However, e-campaigns that avoid all the pitfalls can have influence. The nine messages we sent to your magazine were all successfully received and clearly read very carefully. Awareness of our survey throughout a small group of key opinion-formers is now high and we have also enjoyed coverage in your esteemed organ and on the Web pages of mad.co.uk.

We will be in touch soon with a new offer to tempt you.

Ryan Shannon

Client services director

The Entire Company

Bristol

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here