We were delighted to read the story in your diary section about Entire’s recent survey of 1,300 e-mail users and their attitudes to e-marketing (MW August 15) – especially as it so perfectly highlighted the conclusions of the research.
Londoners – such as the Marketing Week editorial team – are particularly besieged by unwanted e-mails and recipients are often – as your discriminating journalists prove – frequently annoyed by them. Since many people have multiple e-mail addresses, knowing which one to target can be a challenge. Even if you do get it right, messages from unknown companies will have a fair chance of being binned before being read.
However, e-campaigns that avoid all the pitfalls can have influence. The nine messages we sent to your magazine were all successfully received and clearly read very carefully. Awareness of our survey throughout a small group of key opinion-formers is now high and we have also enjoyed coverage in your esteemed organ and on the Web pages of mad.co.uk.
We will be in touch soon with a new offer to tempt you.
Client services director
The Entire Company