Former Cisco supremo to head Golf England

Golf England, the joint venture between the Automobile Association, the English Golf Union, and technology company AdvancedWave, has appointed Mike Couzens as its managing director.

Formerly European marketing director of corporate communications and training at Internet network company Cisco Systems, Couzens retired from his position at the end of July, but rather than stay in retirement he decided to take the role at Golf England. He says: “It involved a lot of golf and doing something that I’ve done reasonably successfully for several large American companies: building a brand.”

He will be replaced by David Seda, who moves from Cisco’s US business, where he focused specifically on strategic marketing programmes.

Couzens started the job at the end of August. He took over from Keith Nelson, who has moved to the position of development director with particular responsibility for managing a sponsorship deal with an unnamed UK bank. Golf England marketing director Dale Clements will report to Couzens.

At Cisco, Couzens was responsible for the company’s first television advertising campaign and organised Cisco’s sponsorship of the football championships Euro2000. Prior to Cisco, Couzens was European marketing director at Intel for five years, where he managed the “Intel Inside” advertising campaign.

Golf England was established in August 2001 to promote amateur golf in the UK. One of Couzens’ responsibilities at the organisation will be to promote golf to a wider market through its associate member scheme.

Golf England appointed TDA to its &£5m direct marketing account in November 2001.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here