New campaign from Intel

Intel is to launch a consumer advertising campaign at the end of September to show how people use Intel-based products as part of their daily life. The campaign, which consists of a series of 30-second television ads, depicts a number of everyday scenarios and asks questions such as: ‘Can a better computer change your child’s life?’ to which the answer is ‘Yes’. The first ad to air shows three different situations – a man creating music on a CD, a girl using her PC to look up some specimens she has collected from the beach, and a couple taking pictures with their son, which they then e-mail to his grandad. The ‘Yes’ campaign was created by Euro RSCG MVBMS, New York. Media buying is carried out by Media Planning Group. The business campaign, which follows the same ‘Yes’ formula using print advertising, launched in Europe on Monday.

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