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Lowe, TBWA/London and incumbent AMV.BBDO have been shortlisted for the Homebase &£18m creative business.
Lowe, TBWA/London and incumbent AMV.BBDO have been shortlisted for the Homebase &£18m creative business.
There are at least two lessons for marketers implicit in the sad saga of Bulmers, which last week reached a new nadir with the resignation of its chief executive after the untimely discovery of an unscheduled £3.3m of promotional spend. Not all of them relate to the drinks industry. However, the chief executive in question, […]
Customers will have to spend more money in store to obtain cinema tickets, flights and days out
SCA Hygiene is gearing up for its biggest brand extension of Velvet tissue this year, just ahead of a decision being made on the creative advertising for the brand. Velvet Aroma, the new toilet tissue with a fragranced cardboard core, is expected to be rolled out next month. The household goods company called for a […]
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.