EHS Brann retains £7m Peugeot DM business after four-way pitch

Peugeot has retained EHS Brann on its £7m direct marketing business, following a five-month review.

The agency beat Carlson Marketing Group, Claydon Heeley Jones Mason and Black Cat in the statutory review, which was overseen by the AAR.

The reappointment to a three-year contract will be a relief to EHS Brann, which was forced to resign its BMW business as a result of a merger between ehsrealtime and Brann Agency UK at the end of last year.

It also lost Guinness UDV (MW April 11) and Eagle Star (MW February 28) accounts, and was forced to make 29 people redundant in May (MW May 20).

EHS Brann, which has held the Peugeot business since 1994, will continue to develop below-the-line work, including telemarketing, with a view to increasing the car company’s brand awareness and customer loyalty. The agency also handles the Mini and Volvo accounts.

Peugeot manager, consumer programmes, Hugh Dickerson says: “EHS Brann confirmed its understanding of Peugeot’s ambition to deliver superior service and communications to customers.”

Creative work for Peugeot will continue to be handled by Euro RSCG Wnek Gosper. OMD UK picked up its media account after a pan-European review.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here