PHD beats Zenith to £7m Pizza Hut media account

Pizza Hut has retained PHD to work on its £7m media planning and buying account, following a two-way pitch against Zenith Media.

PHD has held the business since 1998, when the pizza restaurant group moved all of its advertising into sister Omnicom agency Abbott Mead Vickers.BBDO.

Pizza Hut has launched a series of products this year.

In May, it enlisted the four judges from Pop Idol to star in a television ad campaign to promote its Quad pizza.

Earlier this year, it brought out its Oven Fresh Delivery in response to Domino’s Heatwave technology. Pizza Hut teamed up with the London Evening Standard to promote its Oven Fresh Delivery system through the paper’s Hot Tickets supplement. It is also running a joint promotion with Blockbuster video to promote its stuffed crust product.

Pizza Hut is the largest pizza restaurant company in the world. It has 12,000 outlets in 90 countries, employing more than 300,000 people. Two brothers – Dan and Frank Carney – opened the first restaurant in Wichita, Kansas, in 1958. In 2001, it launched its franchising programme in the UK. Last month, the company appointed John Derkach, the former marketing director of the Whitbread Beer Company, as chief executive (MW August 15).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here