Pressed into service, and all for charity

Wouldn’t it be nice to be rich – having enough money to hire a butler to take care of all those tiresome household chores? Especially the ironing. Just imagine what you could achieve if you were freed from the endless drudgery of flattening your clothes every week.

Unfortunately for most of us, that isn’t going to happen, so, to take your mind off the eternal toil and despair, here’s a story that will crease you up.

To mark the launch of Braun’s Easystyle iron, celebrities and fashion designers (the Diary’s invitation must have got lost in the post, as usual) were asked to transform humble ironing board covers into something approaching cutting-edge design.

The A-list of pseudo-surfboard-scribblers included Cat Deeley, Laurence Llewelyn Bowen, Carol Smillie and someone who’s fast becoming a regular on this page – loveable novelist Alan Titchmarsh. The designs are being auctioned by during Breast Cancer Awareness Month, to raise money for Breakthrough Breast Cancer.

So those of you who want to do your bit for a good cause and do your ironing on a giant carrot – can you guess who designed that one? – or a naked lady, then you’d better get bidding.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here