Wedgwood, the bone china manufacturer, has recruited a former National Lottery marketer as its marketing director for Europe. Laura Hicken started at Wedgwood this week. Hicken was, until a year ago, marketing controller at Camelot, responsible for strategic development and marketing for all the National Lottery’s brands. She replaces Samantha Jeffrey, who left a month […]
Peugeot has retained EHS Brann on its £7m direct marketing business, following a five-month review. The agency beat Carlson Marketing Group, Claydon Heeley Jones Mason and Black Cat in the statutory review, which was overseen by the AAR. The reappointment to a three-year contract will be a relief to EHS Brann, which was forced to […]
Bored with dull speeches from your managing director at corporate events? Tired of listening to speakers who have little or nothing relevant to say about your company?
Universal McCann has beaten OMD to the global strategic media planning account for Scotch whisky company William Grant & Sons, after a protracted pitch. Universal will also be handling media buying in most of the countries the drinks company operates in, with some exceptions – including the UK, where John Ayling & Associates retains the […]
Boots Wellbeing Services, which offers everything from eye surgery to hair removal, is losing money and managers. Squeezed by department stores and grocers, the chain must find a way to drive sales, says Amanda Wilkinson
Customers will have to spend more money in store to obtain cinema tickets, flights and days out
An advertising strategy is something every good brand has – or so you might think. Some brands’ ad strategy, however, is not to advertise at all. So what makes a company decide that it doesn’t need ads, and why have some confirmed non-advertis
There are at least two lessons for marketers implicit in the sad saga of Bulmers, which last week reached a new nadir with the resignation of its chief executive after the untimely discovery of an unscheduled £3.3m of promotional spend. Not all of them relate to the drinks industry. However, the chief executive in question, […]
How can marketers predict future trends and stay ahead of the game? The answer, says Iain Murray lies in science – not physics or biology – but in hedgerow botany
SCA Hygiene is gearing up for its biggest brand extension of Velvet tissue this year, just ahead of a decision being made on the creative advertising for the brand. Velvet Aroma, the new toilet tissue with a fragranced cardboard core, is expected to be rolled out next month. The household goods company called for a […]
Car hire company easyCar – part of Stelios Haji-Ioannou’s easyGroup – is searching for a commercial director, a new position with responsibility for the company’s European marketing strategy. EasyCar is expanding its fleet and planning a stock market flotation in 2004. A spokesman for easyGroup says that the company is planning to increase the size […]
Procter & Gamble (P&G) is extending its Bounty tissue brand with the launch of Bounty To Go paper towels.
Now the Diary’s boss, Mr Stuart Smith, is an open-minded fellow, but it seems he’s been taking things to extremes lately. As Marketing Week’s editorial assistant has been on holiday, the Diary has got its mitts on the office mail – and creaming off the best freebies. When a Harvey Nichols bag arrived, marked “Stuart […]
As prices in the utilities sector converge, companies are having to find new ways to differentiate themselves – often by taking up fashionable causes
In last week’s issue you confirm that a 61-year-old (Larry Light) has taken over as global chief marketing officer of McDonald’s (MW September 12). I do not want to make a comment, but thought it would be nice to see the fact repeated again. Michael Bartman (fiftysomething) Promotional marketing consultant Bushey Hertfordshire