A kestrel for a marketer?

This one’s a bit of a hoot. We all know that marketers are as watchful as hawks, always on the scout for fresh prey, but, unlike carrier pigeons, sometimes they can lose their way.

In search of a direction, a group of Hampshire marketers from LeepeckGreenfield visited a local bird of prey sanctuary to watch some falconry. The idea, suggested by Progressive Resources – a team-building company – was designed to stimulate the mind and introduce the team to fresh ideas. LeepeckGreenfield managing director Lee Peck says: “These animals are very vigilant and cautious, and they use all their senses to the full. It’s a good lesson to marketers.”

The Diary, however, is confused about what exactly that lesson may be. Will we start meeting marketers whose only interest is eating raw flesh and listening to your heartbeat from a mile away? Or laying eggs on mountain ledges? Who knows? The Diary doesn’t – so instead, here’s a picture of Peck getting pecked by Squeeky the barn owl. Wait a minute! Maybe that’s it! From now on, marketers will be calling themselves things like Flapper or Baldy – this will certainly make for some interesting new partnerships. Abbott Mead Vickers.Chirpy, or WWAV Rapptor Collins, perhaps?

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here