Leith breakaway snatches £2m Tennent’s

Tennent’s has awarded its £2m creative account to a breakaway from The Leith Agency, which was forced to resign the business a month ago over a conflict with Coors Brewers’ Carling (MW August 22).

Tennent’s has awarded its &£2m creative account to a breakaway from The Leith Agency, which was forced to resign the business a month ago over a conflict with Coors Brewers’ Carling (MW August 22).

The as yet unnamed agency wins an immediate place on the roster of Tennent’s parent company, Interbrew UK, alongside more established names such as BBH, Mother and Lowe.

The agency’s four founding partners had all been working on Tennent’s advertising at The Leith. They are Jonathan Shinton, The Leith’s board director in charge of account management; Gareth Howells, the agency’s award-winning deputy creative director; former HHCL and Leo Burnett creative Zane Radcliffe; and Ken Dixon, who is ex-St Luke’s. The four are understood to be the team responsible for keeping the Standard Life account at The Leith.

A spokesman for Tennent’s said: “We’re delighted – it gives us continuity of creative work. We’ve got the cream of the crop – and more importantly, the account stays in Scotland.” It is understood that the team approached Sandra Mitchell, head of marketing for Tennent’s, which the spokesman said “pre-empted the whole review process – we had been inundated with calls from Scottish and English agencies.”

The Leith is providing office space for the new agency until the end of the year, when it takes over the Tennent’s account, although a spokesman for the brewer added that there was enough creative work completed “to keep us going until July 2003”.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here