Timex European supremo quits following restructure

Timex watches European marketing director Alyson Green has left the company following a restructure. She is understood to be going freelance.

Based in the UK, Green reported to European managing director Keith Agnew. Green has yet to be replaced.

The watch manufacturer is also understood to have ended its 16-year relationship with Fallon Worldwide, its global creative agency. Timex is expected to hold a pitch for the creative work at the end of this year.

In 2000, Fallon created a $13m (&£8.28m) campaign for its iControl range of watches targeting 18to 35-year-olds. The ads carried the strapline: “Ridiculously easy to use.”

Hollywood film director Tim Burton was drafted in to direct the TV commercial. The launch campaign for iControl followed the company’s first ad campaign in 1999.

Fallon has also created advertising for Timex’s Indiglo brand, a range of watches designed using night-light technology, which makes watches perfectly visible at night. At the time of the launch in the early Nineties, Indiglo was claimed to be the first of its kind in the watch industry.

Timex had no comment to make as Marketing Week went to press.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here