Bates UK has created a 2m television advertising campaign for Roche’s indigestion product Rennie.
The campaign, which breaks on October 14, uses retro characters and an offbeat ironic style in an effort to position the brand away from traditional indigestion advertising.
The ad features a man called Jeffrey, who arrives at a party in a Sinclair C5 and announces he has indigestion. He then gets fed a Rennie by one glamorous woman, while another slips a packet into his pocket with the words ‘Take me’ written on the pack.
The ad ends with Jeffrey on waterskis holding a leg of lamb. The ad is part of a 5m marketing campaign to reposition Rennie to a younger market using the strapline ‘Got a life? Got indigestion? Get Rennie’. MediaCom buys media.