ES ad director follows md out

Evening Standard advertising director Mike Orlov has been replaced by former CIA UK managing director Alan Brydon.

Orlov is the latest casualty of the new regime at the struggling Associated newspapers title. His departure follows the sudden exit last month of long-standing managing director Sally de la Bedoyore, who was replaced by Metro managing director Mike Anderson.

Brydon left CIA UK in January 2000 without a job to go to (MW January 13, 2000). Anderson is a former marketing director of CIA Medianetwork, who left to join New PHD in August 1997 before moving on to Metro.

Media buyers have speculated since Anderson’s arrival at the Standard that his brief is to align the Metro and Standard brands and to merge the two newspapers’ sales divisions.

The shake-up began at the Standard with the appointment of Veronica Wadley as editor in February, replacing Max Hastings. Last month, the newspaper relaunched its Hot Tickets supplement under the name Metro Life.

The newspaper’s average net circulation for August stood at 388,894, down 3.05 per cent on July. The average net circulation for the period from March to August 2002 was 412,238, down 2.27 per cent on the same period last year.

Orlov joined the Evening Standard in April 2000 from the post of deputy ad director at The Mail on Sunday. He joined Associated Newspapers in 1994.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here