Boots is to start selling fitness equipment, along with a range of exclusive products that include weight-management foods and organic snacks, in 100 of its larger stores.
Analysts have been expecting Boots to unveil a range of products to replace the gifts and electrical items that the retailer removed from its stores some time ago.
The new products will focus around several key areas, including exercise, detox, relaxation and sleep. The gym equipment is thought to include treadmills and step and rowing machines. Senior managers at Boots are understood to have gone to the US on product-sourcing trips for the range.
A Boots spokeswoman says: “Boots knows from its Wellbeing 2002 research that wellbeing is about finding ways to help ourselves feel better and take control. This is why it is introducing a range of exclusive products and solutions to help customers exercise, eat more healthily, relax or even sleep better.”
The ranges are expected to be introduced after the Christmas shopping period in January.
Boots has launched a number of wellbeing services, including dentistry, laser eye clinics and health and beauty treatments. The retailer has even launched its own gym in West London, but there are no plans to build similar complexes elsewhere.