End of D’Arcy leaves clients up in the air

Publicis Groupe’s decision to axe the global D’Arcy network has left a number of UK advertisers, including COI Communications, stranded without an agency.

The move is also set to spark a global agency realignment of Procter & Gamble’s (P&G) multi-million pound account.

This week, Publicis chairman and chief executive Maurice Levy announced the decision to fold D’Arcy into its Publicis, Saatchi & Saatchi and Leo Burnett networks. Fallon is believed to be unaffected. The move comes just a month after Publicis’ acquisition of Bcom3 and is the first time a global agency network has been closed. The decision follows D’Arcy’s loss of the Masterfoods and Pampers business.

Fiat’s European advertising is likely to be consolidated into Leo Burnett – the business is split across Europe between D’Arcy and Leo Burnett.

P&G is understood to be about to announce a global review. Leo Burnett – already a P&G roster agency – is being tipped to pick up the bulk of D’Arcy’s work. There is likely to be a feeding frenzy over UK accounts such as the COI, tea company Tetley and McCain. Capital One Financial Services says it “hopes to find a solution within Publicis Groupe”.

MediaVest is now expected to be folded into Starcom Motive. The Arc Group of below-the-line agencies could continue independently.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here