AOL promotes Lang as UK supremo

AOL UK has promoted Sharon Lang to vice-president of marketing, with overall responsibility for AOL UK’s brand and customer acquisition strategy. Lang was previously director of marketing for brand only, having joined AOL UK in February 2001 (MW January 25, 2001).

Lang now heads AOL UK’s in-house marketing and oversees the company’s ad and marketing agencies. She continues to report to Karen Thomson, chief executive and co-managing director of AOL UK.

An AOL spokeswoman says: “As the company’s brand and acquisition marketing groups have become integrated over the past year, it was decided to bring all aspects of marketing under a single leadership role. This will best position the group to drive membership growth and adapt to new challenges, such as broadband.”

The announcement comes just days after AOL UK reached the 2 million member milestone. According to Thomson, the AOL marketing campaigns have been a key factor behind the company doubling its member base over the past two years and will continue to play an essential role.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here