Carnaby Street

London’s Carnaby Street is to be the site of a giant advent calendar. The 200sq m site is being operated by giant banner company Megaposter, which is looking for a single advertiser to sponsor the site. Every day in the run-up to Christmas, a different calendar window will be opened, and since the site is directly opposite a pedestrian area, Megaposter claims this will present an ideal stage for PR opportunities when the windows are opened. The move is unusual, as Carnaby Street is in London’s West End and comes under the strict remit of Westminster Council, which often refuses to allow large outdoor sites. Megaposter sales and marketing director Ian Bohn says: “We are excited that Westminster is prepared to consider a banner site of this type in this location.”

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