Cordiant XM London md axed in rejig

XM London, the new media agency owned by the Cordiant Group, has parted company with its managing director, Michael Crossman.

The move is described by insiders as a cost-cutting exercise by the troubled Cordiant. Crossman’s role has been taken over by Dennis Kerslake, managing director of Cordiant’s sales promotion and direct marketing division, 141. XM London is being merged into 141, although the company says it has no plans to drop the XM name.

The award-winning Web agency, established in 1994 as Bates Interactive, has worked for high-profile clients such as 10 Downing Street, Buckingham Palace, Allied Domecq, Shell, Halifax and Cable & Wireless.

Crossman had himself overseen 20 redundancies earlier this year. Despite remaining upbeat about the agency’s prospects as recently as last year, Crossman describes 2002 as “probably our toughest year since we began”.

Observers believe Crossman’s departure and the decision to put a below-the-line person in charge of new media is a sign that Cordiant no longer recognises the need for specialist new media management skills.

No one at Cordiant or XM London was available for comment as Marketing Week went to press.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here