Two advertising agencies are locked in dispute and are planning legal action over the use of the name Family.
The dispute is between recent Scottish start-up Family, which was set up five months ago, and London-based Family Design & Advertising, which has been in business for more than seven years.
Neither company has trademarked the name Family and both are now filing for registration. After taking legal advice, Family Design & Advertising managing director Andrew Robinson has sent a letter to Family in Scotland requesting it change its name, and is awaiting a response.
Family’s managing director Ian Wright says that he has consulted lawyers and believes that his company can retain the name Family. He adds: “I believe we operate in different sectors. We are not competing and we will not be changing our name or considering changing our name.”
Family Design & Advertising provides design and direct marketing services to clients such as Agent Provocateur, Accenture, American Express and Royal Mail. It also provides support for advertising agencies such as Ogilvy & Mather and Bates UK.
Founded by Robinson, a former consultant to O&M, the agency has also created business-to-business advertising and intends to pursue consumer advertising tasks.
Family in Scotland recently won the advertising account for the Scottish National Party (MW October 10). The Edinburgh-based agency was set up by former staff of Yellow M Edinburgh, which went into receivership in June (MW June 13).