HFC Bank hunts marketers to head new business units

HFC Bank is reviewing its marketing structure, creating three senior marketing positions for each of its business units, in an attempt to become more product focused.

The bank, which is behind the credit card brands Marbles and GM Card, plans to appoint a marketing director for each business division: credit cards, personal banking and direct marketing services. The recruits will report to group marketing director Mark Robinson.

Andrew Johnson has already been installed as personal banking marketing director. He replaces Andrew Richmond, who has moved to become branch operations director for personal banking. It is expected that the other positions will be filled internally by existing marketing staff. Possible candidates include director of database marketing Richard Wade and e-commerce and business relationship marketing director Stuart Haire.

HFC declined to comment on any names. “We are reviewing how we are structured,” says commercial director Martin Rutland. “We are looking at how to give our business units greater support.”

HFC is reviewing its media account through the AAR. The account is split between Starcom Motive and The Media Shop. HFC’s creative account is handled by Clark McKay & Walpole.

In October, HFC, which also produces affiliate credit cards, teamed up with PC World to launch a branded credit card for the computer retailer.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here