Sonic shelters from Twentieth Century Fox

Twentieth Century Fox Home Entertainment is backing the launch of its new Star Wars movie on video and DVD using sonic posters on JCDecaux bus shelters. The 15 sonic shelters will form part of a campaign for the launch of ‘Attack of the Clones’ and will run across the UK. The shelters will play the soundtrack from the movie, with soundbites of music and dialogue from the film, including the notorious sound of Darth Vader’s breathing. Each recording lasts for three minutes, with a five-minute delay between transmissions and will run for 12 hours a day from 7.30am. The campaign, which will run for two weeks, was planned by MediaVest through outdoor specialist Poster Publicity. Creative work is by Lucasfilm.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here