It is, of course, a golden rule of marketing never to promise what you cannot deliver. Here, in a nutshell, is the underlying cause of an unseemly scrap between the Institute of Directors and the Institute of Public Policy Research over the issue of corporate social responsibility. The IPPR has commissioned research into the practice […]
Technology such as PowerPoint has revolutionised business presentations, but observers warn that it is not a substitute for good subject matter and a strong stage presence, says Tracey Middleton
The London Underground (LU) is searching for a contract publisher for its Tube magazine, which was launched earlier this month by John Brown Citrus Publishing (JBCP). JBCP has been invited to repitch. The decision to launch Tube was made earlier this year following a successful trial of 8,000 Underground users (MW May 16). The first […]
Leonardo has been appointed to handle the £1m launch of a new satellite channel devoted to American and Canadian sports. The North American Sports Network (NASN) launches on December 1 on Sky Digital. The channel is a joint venture developed by investment vehicle Vulcan European Media (VEM) and Setanta Sport. Leonardo won the business after […]
Two advertising agencies are locked in dispute and are planning legal action over the use of the name Family. The dispute is between recent Scottish start-up Family, which was set up five months ago, and London-based Family Design & Advertising, which has been in business for more than seven years. Neither company has trademarked the […]
Twentieth Century Fox Home Entertainment is backing the launch of its new Star Wars movie on video and DVD using sonic posters on JCDecaux bus shelters. The 15 sonic shelters will form part of a campaign for the launch of ‘Attack of the Clones’ and will run across the UK. The shelters will play the […]
Procter & Gamble (P&G) is planning an assault on the teenage market and has launched a new division called Tremor to target the sector.
Ever witnessed the hard face of marketing? No, not the tough pitch or the look on the marketing director’s face when the Advertising Standards Authority phones up with a fistful of complaints about the ad campaign you so lovingly created. What the Diary is talking about here is the badass, kick-you-in-the-teeth-as-soon-as-look-at-you marketers. Never heard of […]
The Government’s hunt to replace COI Communications chief executive Carol Fisher is expected to end next week. The final round of interviews for the head of the UK’s biggest advertiser is due on November 5. Five candidates have been shortlisted. It has emerged that Hugh Burkitt, chairman of Burkitt DDB and Anne Nash, the former […]
It is, of course, a golden rule of marketing never to promise what you cannot deliver. Here, in a nutshell, is the underlying cause of an unseemly scrap between the Institute of Directors and the Institute of Public Policy Research over the issue of corporate social responsibility. The IPPR has commissioned research into the practice […]
Virgin One is to be rebranded as The One Account, following the Royal Bank of Scotland’s buyout of Virgin One from the Virgin Group and Australian financial services group AMP in July last year. The new name forms part of a product relaunch. The One Account was considered internally to be an obvious choice for […]
DFGW has created a £10m advertising campaign for the BBC’s digital services, entitled ‘The Changing Face of TV’.
The London Electricity (LE) brand name, owned by EDF, is under threat following the utility group’s decision to look at a new brand identity. LE Group, which itself owns the LE, SWEB, Virgin Energy and the newly acquired Seeboard brands, has put together a team of people to look at consolidating all the brands under […]
With falling audiences and increasing prices, TV ads offer a poor return and the merger of Carlton and Granada will only make matters worse, says Stevie Spring
Nestlé Rowntree is extending its popular children’s brand Smarties with the launch of a chocolate bar, backed by a £1m-plus marketing campaign including television advertising.