Heinz has promoted Steve Turner to the new position of general manager for Heinz Frozen & Chilled Foods. The post includes responsibility for marketing. Turner has been at Heinz for more than nine years, most recently as general manager for ketchup, condiments and sauces. A replacement has yet to be named. He has also had […]
AOL UK has promoted Sharon Lang to vice-president of marketing, with overall responsibility for AOL UK’s brand and customer acquisition strategy. Lang was previously director of marketing for brand only, having joined AOL UK in February 2001 (MW January 25, 2001). Lang now heads AOL UK’s in-house marketing and oversees the company’s ad and marketing […]
With Tesco Finest venturing into homeware and Safeway boosting its own brands marketing team, it seems supermarkets have big plans for their own labels. Is there any limit to these once-lowly brands’ potential? asks Victoria Furness
Samsung, the Korean consumer electronics giant, has renewed its worldwide Olympic sponsorship in a deal that will last until the Beijing Olympiad in 2008. Samsung is the seventh company to renew its Olympic sponsorship, and joins Coca-Cola, Kodak, John Hancock, Schlumberger, Swatch and Panasonic. The global agreement with the Olympic Movement includes sponsorship of the […]
The impact of an outdoor ad isn’t arithmetically related to traffic and the size of the poster. Postar needs to acknowledge this, says Charles Hamlin
After falling £28m into the red and letting its key youth audience slip, C4 is being forced to take a hard look at its operations. Amanda Wilkinson reports
A service to be launched by IMRG will allow online retailers to share information about fraudsters quickly, safely and at very little cost
ITV’s racy drama series Footballers’ Wives is looking for its first broadcast sponsor. A second series of the show, due to air early next year, is set to feature socialite Tara Palmer-Tomkinson, who recently appeared as a contestant in ITV’s summer hit, I’m a Celebrity… Get Me Out of Here. A spokeswoman for Granada Enterprises […]
Royal Mail is stepping up its involvement in the direct marketing (DM) industry with the launch of a tool allowing client companies to create their own direct mail campaigns. However, some members of the DM community warn that the tool could adversely affect smaller agencies. The new service, called DM On-Line, cuts out the need […]
Hello boys. Ever wondered how it feels to be a woman? Or an Olympic swimmer? One man who knows is Rob Gray, who is so high up at Mercier Gray they put his name on the company. Now Rob hasn’t been on the hormones again, nor has he been practising his tumble-turns (at least, not […]
On-pack cereal promotions vary from one brand to another, but generally they are aimed at children. However, in the case of Shredded Wheat the main consumers are adults, which makes giveaways more difficult, says Jo-Anne Flack
Just a quick reminder, readers: the closing date for the Diary’s competition in conjunction with The Daily Telegraph to find the most glamorous figure in marketing is October 30. So, if you missed last week’s Diary, please e-mail your nominations, along with pictures of his/her glamorous behaviour both at work and outside work to nicki.sheperd@telegraph.co.uk.
A design consultancy has developed the ‘talking poster’. Will it herald a noisy future in which ads start shouting at people in the streets? asks Iain Murray
Car brand Seat UK is developing advertiser-funded television programming, focusing on its Leon Cupra model. The company is in negotiations with terrestrial broadcasters about funded programming for next summer’s racing season. Seat UK head of marketing Mark McKenna is overseeing the project, designed to support Seat’s marketing activity next year. Bates Widescreen, the arm of […]
The worst thing a brand can do is to scrimp on the quality of its products during a recession. Even cutting back on adspend is preferable, argues Sean Brierley