Month: November 2002

A contract killing

Marketing Week

Contract publishers have experienced a boom in customer titles, but many big advertisers remain reluctant to test the waters and establish their own promotional magazines. By Sonoo Singh

BMP DDB picks up £35m Hasbro

Marketing Week

Hasbro, the toy manufacturer behind Action Man and Monopoly, has moved its £35m pan-European advertising account out of Burkitt DDB into sister agency BMP DDB without a pitch. According to Hasbro head of European marketing and development Foye Pascoe, Omnicom-owned DDB decided to bring Hasbro’s account team closer to its media business, managed by OMD […]

PoP ban burden ‘must be on tobacco firms’

Marketing Week

Anti-smoking groups are demanding that the Government make it a criminal offence for tobacco marketers to mislead retailers about point of purchase (PoP) advertising, after the Tobacco Advertising and Promotion Bill comes into force next year. Judith Watt of lobby group Smoke-Free London says that when Australia passed a similar ad ban ten years ago, […]

Bulmers names marketing chief

Marketing Week

Embattled cider company Bulmers has promoted head of innovation Sarah Heynen to marketing controller. She replaces Andrew Carter, who leaves in January to join Australian brewer Lion Nathan, owner of Castlemaine XXXX (MW November 7). Heynen will head Bulmers’ 15-strong marketing team and will report to group marketing director, Jon Eggleton. Heynen’s promotion marks the […]

Schwarzkopf unveils hair styling range

Marketing Week

Schwarzkopf is plotting an assault on the haircare styling market next year with the launch of Prostyling. The manufacturer introduced a new styling range – SuperSoft – in May this year (MW March 7). Prostyling is expected to compete against L’Oréal’s Studio Line range, one of the top-selling styling brands in the market. The new […]

SWIP picks global marketing chief

Marketing Week

Scottish Widows Investment Partnership (SWIP), the asset management arm of Lloyds TSB, has appointed Andy Frepp as global marketing director. He replaces John Griffith, who was responsible for the role until a permanent successor could be found. He has returned to the US to head SWIP’s North American business. The previous global marketing director, Fiach […]

The top is only for the toughest

Marketing Week

To the layman – that is, 99 per cent of the general public – the heated dispute over who – Tesco Clubcard or Nectar – has the bigger membership must seem plain juvenile. All the more so since each side has been chopping and changing the statistics, at the margins, to promote its advantage. Even […]

Consumers ‘don’t care’ about ethical goods

Marketing Week

Consumers pay scant attention to the growing numbers of logos on food packaging and are not interested in environmental and fair-trade issues when making purchases, according to research by the Institute of Grocery Distribution (IGD). The findings are a blow to organisations such as the Fairtrade Foundation and the Soil Association, and call into question […]

Postal order revamp ahead of campaign

Marketing Week

The humble postal order, once a popular alternative to cash, has had its first redesign for 20 years to bring it up to date with the new Post Office visual identity. The redesign marks the start of the Post Office’s first marketing campaign for the products. Brand communications agency Marketplace has designed the format, which […]

Domestic violence campaign

Marketing Week

Soul has created a poster campaign for London Mayor Ken Livingstone, tackling the issue of domestic violence. The campaign, which is being run by the Greater London Authority, is an attempt to move away from the portrayal of domestic violence sufferers as victims. Instead, it turns the focus on the men who commit these crimes. […]

Wrestling with success

Marketing Week

As Tesco discovered last week, being leader of the pack is not always plain sailing. Highlighting a brand’s position as market leader in its advertising has obvious advantages, but should a brand be toppled from the top spot it can lead to hum

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