Month: November 2002

Digest

Marketing Week

Maxim magazine has teamed up with BBC Worldwide to give away a covermounted DVD with its January issue. The DVD features a complete episode of The Office and a compilation of classic comedies such as Blackadder and The Two Ronnies. It goes on sale from November 28.

A contract killing

Marketing Week

Contract publishers have experienced a boom in customer titles, but many big advertisers remain reluctant to test the waters and establish their own promotional magazines. By Sonoo Singh

BMP DDB picks up £35m Hasbro

Marketing Week

Hasbro, the toy manufacturer behind Action Man and Monopoly, has moved its £35m pan-European advertising account out of Burkitt DDB into sister agency BMP DDB without a pitch. According to Hasbro head of European marketing and development Foye Pascoe, Omnicom-owned DDB decided to bring Hasbro’s account team closer to its media business, managed by OMD […]

PoP ban burden ‘must be on tobacco firms’

Marketing Week

Anti-smoking groups are demanding that the Government make it a criminal offence for tobacco marketers to mislead retailers about point of purchase (PoP) advertising, after the Tobacco Advertising and Promotion Bill comes into force next year. Judith Watt of lobby group Smoke-Free London says that when Australia passed a similar ad ban ten years ago, […]

Digest

Marketing Week

Lowe has created a £2.5m campaign for Braun’s new razor, FreeGlider, and the Independent Cordless Collection – a hair-styling tool. The TV, outdoor and print campaign will break on December 2. Braun has also launched a six-sheet poster campaign for its top-of-the-range electric shaver, Syncro.

Bulmers names marketing chief

Marketing Week

Embattled cider company Bulmers has promoted head of innovation Sarah Heynen to marketing controller. She replaces Andrew Carter, who leaves in January to join Australian brewer Lion Nathan, owner of Castlemaine XXXX (MW November 7). Heynen will head Bulmers’ 15-strong marketing team and will report to group marketing director, Jon Eggleton. Heynen’s promotion marks the […]

Digest

Marketing Week

Classic FM has announced the launch of free-to-air channel Classic FM TV. The GWR-owned station is in talks with a third-party sales house, which will work in conjunction with its in-house sales group, Opus.

Schwarzkopf unveils hair styling range

Marketing Week

Schwarzkopf is plotting an assault on the haircare styling market next year with the launch of Prostyling. The manufacturer introduced a new styling range – SuperSoft – in May this year (MW March 7). Prostyling is expected to compete against L’Oréal’s Studio Line range, one of the top-selling styling brands in the market. The new […]

Digest

Marketing Week

Vodafone opens its largest UK shop today (Wednesday), in Cardiff. The store is its second ‘concept store’; the first opened in Watford during the summer.

Digest

Marketing Week

Ex-Transport for London general manager of marketing communication and corporate design, Charlie Edelman, is acting as consultant to the Evening Standard ad display team.

SWIP picks global marketing chief

Marketing Week

Scottish Widows Investment Partnership (SWIP), the asset management arm of Lloyds TSB, has appointed Andy Frepp as global marketing director. He replaces John Griffith, who was responsible for the role until a permanent successor could be found. He has returned to the US to head SWIP’s North American business. The previous global marketing director, Fiach […]

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