Hasbro, the toy manufacturer behind Action Man and Monopoly, has moved its £35m pan-European advertising account out of Burkitt DDB into sister agency BMP DDB without a pitch. According to Hasbro head of European marketing and development Foye Pascoe, Omnicom-owned DDB decided to bring Hasbro’s account team closer to its media business, managed by OMD […]
Anti-smoking groups are demanding that the Government make it a criminal offence for tobacco marketers to mislead retailers about point of purchase (PoP) advertising, after the Tobacco Advertising and Promotion Bill comes into force next year. Judith Watt of lobby group Smoke-Free London says that when Australia passed a similar ad ban ten years ago, […]
Lowe has created a £2.5m campaign for Braun’s new razor, FreeGlider, and the Independent Cordless Collection – a hair-styling tool. The TV, outdoor and print campaign will break on December 2. Braun has also launched a six-sheet poster campaign for its top-of-the-range electric shaver, Syncro.
When marketers move from a traditional corporation to a non-profit or co-operative body, the transition is often difficult. Gemma Charles reports
Ditching long-term contracts for flexible partnerships is opening up sponsorship to new brands and revitalising its role as a key marketing tool, says Nigel Currie
Microsoft’s seven-year relationship with EHS Brann is under threat after the US software company decided to review its estimated &£10m direct marketing business held by the agency. The company is lining up agencies to pitch for the account. Microsoft says it wants a direct marketing agency that can offer an integrated customer relationship management (CRM) […]
Catalogue giant GUS may not be the obvious candidate to buy Homebase, but its subsidiary Argos’s move upmarket into home furnishings, makes this acquisition more canny than it appears. By Amanda Wilkinson
J Walter Thompson has produced a report analysing marketing to the over-50s, which reveals that by 2020 every second European adult will be over 50. It says that the over-50s account for 40 per cent of consumer spending, yet 90 per cent of UK marketing spend is directed at those aged under 50.
The Australian Wine Bureau (AWB) is to boost its marketing spend in the UK and Europe, creating an umbrella “wine brand Australia” campaign. The move will coincide with the retirement of chief executive Hazel Murphy, who set up the AWB in Europe in 1986. Her role will be split: the UK operations will be run […]
Disney Consumer Products has appointed Jessica Dunne senior vice-president for toys. Dunne joins Disney from Cartoon Network, where she was senior vice-president for network marketing and off-channel commerce.
Camelot saw National Lottery sales fall 5.2 per cent to Â£2.28bn in the six months to the end of September 2002, hit by falling sales for the main Saturday and Wednesday Lotto draws.
Cobra Beer and environmental charity WWF-UK have had appeals to earlier adjudications by the Advertising Standards Authority quashed by the ASA’s independent reviewer. The advertising watchdog ruled against Cobra Beer’s “misleading” press ads in April, following complaints from industry rivals. The ads, created by McCann-Erickson, used the tagline: “The beer with less bubbles could make […]