BT to sponsor Celebrity Big Brother

BT is the sponsor of this year’s Celebrity Big Brother, which airs on November 20 for ten days. The aim of the sponsorship is to encourage take-up of broadband Internet access and viewers will be encouraged to visit the broadband Big Brother site to watch the show, view previous highlights and get gossip on the show as it happens. St Luke’s created the indents, which air before and after episodes of the show. These feature two characters, Barbarian and Granny, from BT’s ‘Broadband has landed’ campaign, which launched in October. The indents focus on the relationship between the characters. Media buying and planning was handled by The Allmond Partnership.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here