Npower hunts sponsors for ‘fuel for poor’

Npower is looking for sponsors to fund its Health Through Warmth scheme aimed at stamping out fuel poverty. The energy company is hoping that companies eager to be seen as “socially responsible” will sign up to the scheme.

The Health Through Warmth initiative was launched last year with a &£10m investment. It provides money to help the under-privileged make their homes more energy efficient and keep warmer at a lower cost. The scheme also provides money for projects such as insulation and discounts on fuel bills.

Npower director of energy services and social action Philip Kier says: “The scheme is already a partnership programme run with the aid of local councils to help identify fuel-poor households. What we are now aiming to do is sign up sponsors to help us raise the funding needed to reach such households.”

The company is also launching a solar energy product later this year, the energy company’s second foray into the renewable energy market (MW June 13). Last year npower teamed up with Greenpeace to launch Juice, an ethical product for consumers generated from wind and water.

This summer, rival British Gas launched a &£150m scheme, similar to Health Through Warmth, in partnership with local authorities and five charities (MW July 25). Called the Home Essentials for Life Project, the scheme will be promoted later this year through an ad campaign.

Latest from Marketing Week

Marketing Week Meets… Mark Ritson

The Marketing Week columnist, consultant and professor explains why marketers need to talk about “making money first”, in a podcast recorded at the Festival of Marketing in October.


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here