The Observer plans monthly travel title

The Observer will publish a glossy travel magazine in January. The title will be added to the newspaper’s roster of monthly supplements if it proves successful.

The 68-page colour supplement will be tabloid-sized and branded the Observer Travel Magazine (OTM) in line with the newspaper’s other glossy supplements, Observer Sport Monthly (OSM) and Observer Food Monthly (OFM).

The supplement will be supported by an advertising campaign, created by Mother.

In April, the Observer rebranded its weekly Life magazine as a glossy, named Observer Magazine. At the same time it relaunched its television listings brochure as OTV, in an A5 format (MW April 11).

OSM was introduced in May 2000, followed in April 2001 by OFM. The colour supplements are credited by industry insiders with helping to improve the Observer’s circulation over the past two years.

In September, the Observer’s circulation was up 3.66 per cent on the previous month, to 462,082 (ABC). However, average net circulation for the six months to September was down 1.44 per cent – to 435,555 – compared with the same period in 2001.

Publishing houses and newspapers are anticipating strong advertising revenues from the travel sector. The Daily Telegraph is lining up a 72-page travel supplement for January 11 and The Sunday Times is launching a newsstand title called Travel in January.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here