P&G to ditch Vidal Sassoon brand in the UK

Procter & Gamble (P&G) is ditching its 28-year-old Vidal Sassoon haircare brand in the UK. The move to cull the brand has already begun.

Procter & Gamble (P&G) is ditching its 28-year-old Vidal Sassoon haircare brand in the UK. The move to cull the brand has already begun.

Two years ago, P&G delisted its Solo range of hair products, part of the Vidal Sassoon Wash & Go range (MW August 24, 2000).

A spokeswoman for the company says: “Vidal Sassoon is one of the most respected names in haircare and the product line has been thriving in many parts of the world. However, despite a loyal following, it has not met P&G’s objectives in the UK. With the recent acquisition of Clairol, P&G will be focusing its efforts on developing its haircare business with its key global brands, which include Pantene and Herbal Essences.”

P&G acquired Clairol from Bristol Myers Squibb in May last year.

P&G will continue to manufacture products for Vidal Sassoon salons – a privately owned enterprise.

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