Dyson reviews £4m ad brief as MCBD exits

Dyson is reviewing its &£3.9m UK advertising business after parting company with creative agency Miles Calcraft Briginshaw Duffy (MCBD).

The news coincides with the appointment of Jo Field as marketing director following the departure of Rebecca Trentham, group marketing director.

Trentham will continue as a consultant to the company on global brand development and will oversee the pitch with Field, who took over the role on November 11. Field, formerly marketing manager, will report to Dyson chief executive Martin McCourt.

Fallon is expected to be invited to pitch for the UK business as its Minneapolis office was appointed to handle the launch of Dyson in the US earlier this year (MW April 4).

MCBD worked on print advertising for Dyson and produced the television campaign to launch the two-drum washing machine and new multi-cyclone vacuum cleaner.

Dyson manufactures four vacuum cleaners and sells in 25 countries. The company transferred the production of its vacuum cleaners to Malaysia from Malmesbury,Wiltshire, earlier this year.

Dyson already manufactured two of its vacuum cleaners in Malaysia and attributed the need to move all production to high costs in the UK (MW February 7). Its research and development staff, and production of its washing machine are both still based in Wiltshire.