Train operator South Central has appointed Jojo Communications to create an anti-crime poster campaign in an effort to prevent vandalism. The campaign will be run in partnership with the British Transport Police.
As well as warning would-be vandals that their actions will be captured on CCTV, the campaign will promote the benefits of the South Central’s investment in the community.
The posters will appear across the South Central network, with the first burst of activity happening along the West Coast line between Lewes and Littlehampton. The ads will encourage commuters to call a “crime line” telephone number if they witness rail vandalism taking place.
South Central brand and communications manager Paul Reed says: “This campaign is a key development for us as we introduce new trains and invest in our stations.”
South Central operates services across the South-east and is owned by Govia, which took over the South Central franchise from Vivendi’s Connex subsidiary in August last year.
Govia is a joint venture between Go-Ahead Group and SNCF, the French national rail company.