New Look holds ad debut pitch

High street value fashion chain New Look is holding a pitch, overseen by marketing controller Shams Maladwala, to conduct what is believed to be its first brand advertising campaign. The move follows a review of the chain’s marketing strategy.

The retailer, which competes against chains such as Top Shop and Hennes, has been considering a sustained brand advertising campaign.

It is not known whether HHCL & Partners, which has acted as a strategic consultant for the chain, has been invited to pitch.

New Look, which has 487 stores, has remained buoyant this year while competitors have seen a slump in sales. In October, the chain forecast pre-tax profits for the six months to September 28 of not less than £44m, well above analysts’ predictions. New Look reported profits of £27.3m for the same period last year. Like-for-like sales during the six months to September rose by 8.7 per cent.

As well as clothing, New Look sells shoes and lingerie. The chain floated in 1998 and has attracted customers by getting catwalk-inspired clothes into its stores very quickly, at budget prices. The company claims that more than a quarter of its customers are now over 35, despite its youthful image.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here