Donnay plans assault on the drinks market

Sports brand Donnay plans to enter the drinks and snacks market next year. Donnay’s own-branded energy drink will position itself against Red Bull and GlaxoSmith-Kline’s Lucozade.

Full details of the move are yet to be unveiled. Donnay has also launched its own branded range of toiletries, aimed at 14- to 25-year-olds. The Donnay-branded toiletries are available through Boots and will be rolled out to other major retailers within six weeks. The sports brand has appointed consultancy Webb Partnership to develop its new product launches. Webb Partnership chief executive of performance brands David Barrington says: “Donnay will do well in everyday personal categories because it has a broad appeal for the target consumers, who identify strongly with sports and performance. Donnay is one of a number of high potential brands we are working with, which can turn their general credibility with specific groups, such as the young, edgy or affluent, into fast-moving, high-margin consumer products.”

The Donnay brand is owned by low-cost sports retailer Sports Soccer, which sells Donnay and big-name sports brands in its stores. In March, Sports Soccer bought the Lilywhites sports chain from Portuguese owner Jeronimo Martins.

Sports Soccer has nearly 100 stores in the UK and is reported to be opening 15 more stores.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here